Link Development

Sacramento Web Site Marketing Services, Sacramento Link Development Service

Link popularity refers to both the number and the quality of links that point to a given webpage, such as your home page.

Having other internet sites link to your website is important for numerous reasons: First, your website needs to be accessible to, and indexed by, the major search engine spiders. The spiders that create search engine indexes follow links from website to website. If no websites link to yours, then you are unlikely to be indexed. Although you can still manually submit your web address to search engines, having other sites link to yours greatly increases the likelihood that your site will be indexed, and remain indexed.

Another reason for having sites link to your website is that not everyone is going to find your website by way of a search engine. Some people will find you by visiting another website and following a link which leads to your website. Having links to your company on related websites increases the likelihood of people visiting your website.

Finally, because search engines rank websites based, in part, on their popularity, having more links to your site on the internet will improve your position in search engine rankings. It is the value of boosting your site's popularity that we will discuss here.

How Search Engines Rank Web Pages
Most search engines use the popularity of a Web page as one of the criteria for how it will be ranked when a user performs a search. Each incoming link to your Web site from another website is seen by the search engines as an editorial endorsement from the other website, and will increase your popularity in a search engine's ranking algorithm. However, not all incoming links have the same popularity weight; links to your site found on web pages that are popular themselves and that contain similar content are of more value than links that appear on less popular or relevant pages.

For example, a link to your site from Yahoo's home page is worth more in terms of popularity weight than a link from an individual's webpage, because Yahoo's home page has a higher popularity rating, due to the millions of websites that link to Yahoo's home page. There are two major web directory portals, the Open Directory Project (which provides results to Google) and Yahoo. The Open Directory Project offers free listings, while Yahoo charges a $299 fee for business listings. You should be linked up in the Open Directory and in Yahoo! even if it costs you some money.

Getting Your Web Site "Linked Up" by Other Internet Sites
In addition to the major portal directories, the following is a list of the types of internet sites we will ask for a link to your website:

• National Sites
• Specialty Sites
• Regional Sites
• Business Portals
• Local Portals
• Newspaper sites
• Related Businesses
• Competition Outside Your Market Area

Linking to Those Who Link to You
We will set up a page on your website that links to external web pages that link to your site. The reason for this is that a link to your website is only valuable in terms of link popularity weight if the web page that is linking to your website is itself indexed. One way to set up such a page is to use the various search engines to determine which web pages link to you. We will then create a web page on your website that links to those web pages. Then, the spiders of all of the search engines will index these web pages as well.

Note: It is important not to get involved in a link-trading scheme used to increase the link popularity value of a group of web sites. Search engines will sometimes remove all of the websites that are in a link-trading scheme. We will only link to legitimate, real websites on your web pages. We will not link to websites that are not real, and will not blindly trade links with other web sites.

For more information on how link development can improve your website organic search engine positioning, call us at (916) 821-2111 for free consultation.

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